Keepplay Is Mainly Aimed At Consumer Groups Over 12 Years Old. The Brand Concept Is "hold The Original Heart And Enjoy The Childlike Heart", Hoping To Awaken The Deep Childlike Heart And The Initial Happiness Of The Player. This Concept Stems From The Transformation Of Consumer Groups In The Current Toy Market. Groups Over The Age Of 12 Have Become Emerging Consumer Forces, Especially The High Consumption Power And High Consumption Standards Possessed By Adults, Which Has Injected New Ideas For The Development Of The Toy Industry.